Occasionally a prospective client will ask me, why should we use a research professional to conduct our member survey? Why shouldn't we do it ourselves using Survey Monkey? I've written a short answer to this question.

When designing a survey, it's important that your questions are clear, concise, and easy for your respondents to understand. In this blog post, we will discuss some key considerations and best practices for constructing effective questionnaires.

Here is a list of eight key questions that I recommend you include in your next member satisfaction survey. Not only will these questions give you critical information about your members but they will also allow you to break the results into meaningful sub-groups e.g. new members versus more seasoned members.

Member research plays a key role in strategic planning conducted by associations. In this blog post we outline how member research makes an important contribution and what member survey questions to ask for the greatest impact on your planning process.

Your members have needs. Your association will succeed if it can provide products and services that address these needs. But what do your members need and how do you evaluate them? In this blog post we deconstruct a recent needs assessment that we conducted for the CSAE. It will provide you with a toolkit that you can use to conduct your own member needs assessment.

Associations engaged with their members in new ways during the pandemic but are now wondering how to sustain those “engagement” gains.

The world has changed dramatically since the beginning of the pandemic. Now is the time for a quick check in with your members.

Bramm Research has conducted hundreds of member surveys. As well, I have written and spoken extensively on this topic. The Ultimate Guide to Conducting Online Member Surveys represents a synthesis of this work. 

Now is the time for a quick check in with your members. What are their frustrations and headaches right now? What challenges do they see on the horizon? Do you have "solutions" for their "pain points"?

Designing a member survey is a blend of art and science. In this short article we provide a few key points to help you get started.