Are your members confident or concerned about their business future? What are their growth strategies? How will they deal with risk?
Survey topics include:
• Outlook for your business in the upcoming year (optimistic vs. pessimistic)
• Revenue expectations
• Key challenges/constraints to growth
• Biggest areas of opportunity
• Growth strategies
• Activities planned over the next 12 months e.g. hiring staff, purchasing equipment
These surveys have the greatest value when they are repeated on a regular basis, usually annually. This creates valuable trend data.
Sponsors can come from a wide spectrum of product/service categories. Typically, they will want exposure to a broad range of member segments.
Survey results (and sponsor recognition) can be promoted in multiple channels such as white papers, roundtables, webinars and conference presentations.