Research Design Expertise

 

Overall experience working specifically on member surveys for associations: We focus specifically on member surveys across a multitude of professions and industries. We bring this experience to each project. This has a direct impact on survey design, data analysis and reporting.

 

Tailored Questions: As a market research expert, we can ensure the questions are carefully crafted to elicit meaningful, actionable responses. Poorly designed surveys often lead to vague or misleading data.

 

Question Sequencing: We understand the importance of proper sequencing to avoid respondent fatigue or bias and a low response rate.

 

Techniques for improving response rates: We have considerable experience in the use of incentives, subject lines, survey invitations and reminders geared to improving response rates.

 

Customization Beyond the Platform’s Limits: Tools like SurveyMonkey are limited in functionality and customization. We have a survey platform that allows us a full range of question types and advanced techniques.

 

Objective Perpective

 

Respondent confidentiality: Respondents can be told that the survey is being conducted by a third party and reassured that their responses are confidential and will only be viewed by the association in aggregate form.

 

Unbiased Interpretation: As an external expert, we bring objectivity, whereas an internal team may inadvertently interpret results in ways that confirm their biases.

 

Strategic Guidance: We provide not only data but also context, trends in other associations and recommendations for action, helping our clients make informed strategic decisions.

 

Data Analysis and Reporting

 

Expert Analysis: Beyond simple data collection, a market research professional provides insightful analysis, translating data into clear findings and actionable recommendations.

 

Advanced Statistical Methods: We can apply more sophisticated statistical techniques, such as quadrant analysis and correlations, which are typically beyond the scope of basic DIY tools.

 

Customized Reporting: We deliver reports tailored to the client’s needs, with actionable insights, visualizations, and interpretation, unlike DIY survey tools that offer a standard reporting package.

 

Time and Resource Efficiency 

 

Efficiency: While using SurveyMonkey may seem cost-effective, managing the process internally can be time-consuming, especially when it comes to designing, deploying, and analyzing the survey results. Outsourcing to an market research professional frees up an association’s internal resources.