Much of my work involves conducting member surveys for associations. Often we’re looking for feedback on services and programs offered by the association. Surveys of this type have value. But there are two things they don’t do well. One, they don’t tell you much about the world from the perspective of your member and two, they don’t tell you what opportunities exist for the association in the future.

Each year, in collaboration with Zzeem Association Management, we conduct a benchmark survey of membership organizations in Canada. As we begin our preparations for the 2016 survey I thought I should provided readers with an overview of the 2015 results. A number of you may have seen this overview either in the form of a webinar or in the final report.

In this post I talk about measuring member engagement and the importance of looking at engagement from both a behavioral standpoint and from an attitudinal perspective.

In this posting I examine a method to look at the gaps that may exist between the importance of various member benefits and satisfaction with those benefits.

In this post we look at the challenges presented when it comes to understanding your members’ wants and needs.

Over the next few months, I’m going to focus on how to use types of research to enhance your understanding of your members. The ultimate goal is to give you the tools you need to become a more member centric organization. In this blog post I talk about the importance of understanding your members from both a demographic and psychographic viewpoint.

In a recent white paper entitled "3 Steps in the Creation of Knowledge Products" we provide information on how to use member surveys to create value. In this blog post, we summarize this paper.

Member surveys and the challenges that exist when it comes to evaluating needs and wants. I offer solutions that you can apply to your next needs assessment.

This article provides information on developing a demographic and psychographic profile of your members and how this will help you address their specific needs.

This is a synopsis of a recent quest blog that I contributed to the Zzeem Association Management website. It provides three reasons why associations conduct a member survey.