You will want to spend time crafting your email invitation to participate in your survey. In this post we talk about four key elements of your invitation.

This blog post talks about incentives and their use in your survey efforts. For more information, contact us directly.

This blog posts discusses response rates and why they are important.

Remember to thank your respondents and post two or three key findings and how you are going to respond.

Are your results representative of your total population? If you have a low response rate you may have to take special measures to reach the non-responders.

The story goes that when confronted by apparent inconsistencies in his position the influential economist John Maynard Keynes said, “When the facts change, I change my mind. What do you do, sir”?

Recently I've been involved in a number of salary surveys. Conducting this type of research introduces a unique set of challenges. Here are three such challenges and ways to deal with them.

The manner in which you organize your questions is a key tool that you can use to engage the respondent and ultimately improve your response rate.

As a professional marketing researcher I’ll admit I haven’t always been a fan of online surveys. My introduction was not a happy one. I had just contacted a client to ask about our ongoing annual research study. I was told that my services were no longer required as they were now using SurveyMonkey. What the heck was a Survey Monkey? My worst fears had come true…I’d been replaced by a monkey. Why couldn’t they call it Survey Einstein? I’d be okay with that. Maybe Mom was right. I ...

I am often asked, “how many people do we need to interview”? This usually prompts me to ask three questions: